This policy explains what information Weather Wise Home ("we," "us") collects when you use weatherwisehome.com (the "Site") and our related emails and social media pages, how we use it, who we share it with, and the choices you have. Please read it alongside our Terms of Service. By using the Site you agree to this policy.
1. What we collect
What you give us. When you request a checklist, join our email list, or send a message through the contact form, we collect what you enter — typically your email address and, for messages, your name and the message itself.
What we collect automatically. Like most websites, the Site records technical information such as your IP address, browser and device type, operating system, the page that referred you, the pages you view, and when you visit. We collect this through cookies, pixels, analytics tools and similar technologies described in Section 4.
What social platforms share with us. If you interact with our pages on Facebook or Instagram, those platforms may share information with us according to your settings and their own policies.
2. How we use it
- To run, secure and improve the Site;
- To send the checklists and emails you ask for, and — if you sign up — seasonal reminders and other updates;
- To answer your questions and requests;
- To recommend home-preparedness products, including through Amazon affiliate links; and
- To understand how visitors use the Site and to measure and improve our advertising, including on Facebook and Instagram.
3. Amazon Associates Program
As an Amazon Associate, Weather Wise Home earns from qualifying purchases. Weather Wise Home is a participant in the Amazon Services LLC Associates Program. When you follow a link from the Site to Amazon.com, Amazon may set cookies and collect information about your visit and purchases under the Amazon.com Privacy Notice. We do not receive your Amazon account, payment or order details; we see only aggregated reports of the items purchased and the commissions earned.
4. Cookies, analytics and advertising tools
Meta Pixel. We may use the Meta (Facebook) Pixel and related Meta Business Tools. These tools can collect information such as your IP address, browser and device details, and the pages you view, and may match it (in hashed form) to a Facebook or Instagram account. We use this to measure our ads, build advertising audiences, and show you relevant ads on Meta's platforms and partner networks. This information is shared with Meta Platforms, Inc., which handles it under its own Privacy Policy. You can adjust how Meta uses your information in your Ad Preferences.
Analytics. We use website analytics (currently PostHog) to understand which pages are useful and how people move through the Site. Analytics providers process this information on our behalf.
Your controls. You can block or delete cookies in your browser settings, though some Site features may then work less well. You can also opt out of much interest-based advertising through the Digital Advertising Alliance and the Network Advertising Initiative.
5. Who we share information with
We don't sell your email address. We share information only as follows: with service providers that host the Site, deliver email, process forms or provide analytics for us; with Amazon when you follow an affiliate link (Section 3); with Meta and our analytics providers for the advertising and measurement purposes in Section 4; when required by law or to protect the rights, property or safety of Weather Wise Home, our users or others; and with a successor if the Site is sold, merged or transferred.
6. Your choices and rights
Emails. Every marketing email includes an unsubscribe link. You can also email us to be removed.
Access, correction and deletion. To ask for a copy of the personal information we hold about you, or to correct or delete it, email hello@weatherwisehome.com or use the contact form. We'll respond within a reasonable time and may need to verify your request.
State privacy laws. Depending on where you live, you may have additional rights under your state's privacy laws. Contact us and we'll respond as those laws require.
7. Children
The Site is not intended for children under 13, and we don't knowingly collect personal information from them. If we learn that we have, we'll delete it.
8. How long we keep information, and security
We keep personal information only as long as we need it for the purposes above, or longer if the law requires. We use reasonable administrative, technical and physical safeguards, but no system is perfectly secure and we can't guarantee absolute security.
9. Other websites
The Site links to websites we don't control, including Amazon, Meta and government agencies. Their privacy practices are their own; please review their policies before sharing information with them.
10. Visitors outside the United States
The Site is intended for people in the United States. If you visit from elsewhere, your information will be processed in the United States, where data-protection laws may differ from those in your country.
11. Changes to this policy
We may update this policy from time to time. The "last updated" date at the top shows the latest revision. If we make material changes, we'll update that date and give any additional notice the law requires.
12. Contact
Questions about this policy or our privacy practices? Email hello@weatherwisehome.com.